Amazon's Destination Denim

THE BRIEF

Amazon is focusing on finding its customers the perfect pair of jeans for a denim festival in Berlin.

Hosted over four days, "Destination denim" is an online and offline event that combines fashion, technology, and music.

Amazon is aiming to fill the gap left in the Berlin fashion calendar by Bread & Butter, a denim event that was last held in September 2018. The experience, set across four floors in Kuehl Haus, gives customers a chance to discover new technological innovations, take part in workshops, attend panel talks and get their denim customised. Gigs will be taking place each evening featuring Liam Payne, Jorja Smith and Anne Marie.

THE SOLUTION

The installation is centred around ‘experience’ and the space houses workshops, talks and special event activations all focused around fashion.

Our UK team was brought on board to manufacture key elements for the space including display rails and experiential pods.

SERVICES PROVIDED

• Set Design & Engineering
• Manufacturing & Install